At Liang Yi Food (liangyifood.com), operated by Liang Yi Food Industries Pte Ltd ("we," "our," or "us"), we are committed to protecting and safeguarding the personal data of our customers, website visitors, and partners.

This Privacy Policy outlines how we collect, use, disclose, and manage your personal data in compliance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

1. Personal Data We Collect

When you visit our website, register an account, make a purchase, or contact us, we may collect personal data from you, including but not limited to:

• Contact Information: Name, billing address, delivery address, email address, and phone number.

• Account Credentials: Username and password (if you register an account).

• Transaction Details: Products purchased, date of purchase, and transaction history (payment details are securely processed directly by our third-party gateway providers and are not stored on our servers).

• Technical Information: IP address, browser type, cookies, and browsing behavior on our website.

2. How We Use Your Personal Data

We collect and use your personal data for the following purposes:

• To process, fulfill, and deliver your orders through our own delivery fleet.

• To manage your account and send order confirmations, invoices, and shipping updates.

• To respond to your customer service inquiries, feedback, or B2B wholesale requests.

• To send you promotional newsletters, seasonal offers, or festival updates, provided you have opted in to receive them.

• To maintain, optimize, and improve our website user experience.

• To comply with any applicable legal or regulatory obligations in Singapore.

3. Disclosure of Personal Data

We do not sell, rent, or trade your personal data to third parties. We may share your personal data only with trusted partners who assist us in operating our business, including:

• Payment Gateways: To process secure online credit card, or PayNow transactions.

• IT Support & Web Analytics: Providers who help secure and analyze our website performance.

• Legal Authorities: When required by law or to protect our legal rights.

4. Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience, remember your shopping cart items, and analyze site traffic. You can choose to disable cookies through your browser settings; however, doing so may limit your ability to use certain features on our e-commerce store.

5. Data Security and Retention

We implement industry-standard security measures (including SSL encryption) to protect your personal data from unauthorized access, modification, or disclosure. We will only retain your personal data for as long as necessary to fulfill the purposes outlined in this policy or to satisfy legal, accounting, or reporting requirements.

6. Your Rights (Access, Correction, and Opt-Out)

Under the PDPA, you have the right to:

• Request access to the personal data we hold about you.

• Request corrections to any inaccurate personal data.

• Withdraw your consent to our use of your personal data for marketing purposes at any time by clicking "Unsubscribe" in our emails or contacting us directly.

7. Contacting Our Data Protection Officer (DPO)

If you have any questions, feedback, or requests regarding this Privacy Policy or how we handle your personal data, please contact our Data Protection Officer:

• Company Name: Liang Yi Food Industries Pte Ltd

• Email: info@liangyifood.com

• Mailing Address: 15 Jalan Tepong, #05-10, Singapore 619336